Sell More, Earn More
Get organized, educate your leads and close more sales
What is the ‘Sell’ phase of Lifecycle Marketing?
Sell is the second phase in the Lifecycle Marketing framework. Here you will learn how to convert followers to fans by focusing on these stages:
- Educate. Create an experience that connects to buyers and guides them towards solutions.
- Offer. Develop a sales process that aligns with your prospect’s buying process
- Close. Implement tactics that align with your sales cycle to close the sale.
Consumers will only pay attention to you when they’re motivated to do so, and the best way to gain their attention is through interaction and education.
It’s important to understand your target customer before you can create content that’s relevant to them. As you build out your content strategy, consider how your message serves your target customer’s basic psychological or self-fulfillment needs. Then, build foundational content on your website, blog, social networks or other communication platforms that addresses those needs.
“What kind of tool is this?”
Sometimes we need data, but other times we need a coach. The best coaches equip us to achieve on our own, without them doing it for us. They leverage the maturity and experience that we already have.
That is the purpose of this tool. The coaching questions on this page will help you analyze where you’re at and help you come up with next steps to improve the Attract phase of your marketing.
“What do I get from filling this out?”
After completing this form, you will…
- have more thoroughly analyzed your market
- have identified practical steps
- have a document you can download or email to yourself for your reference
Big thanks to the minds at Infusionsoft for their resources used here. Click here to learn more about them or click here to check out their interactive demo.